RAIDER SPOTLIGHT
7th Grade Visual Communications
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In the seventh-grade visual communications class, students put their communication skills to work creating ad campaigns for their very own invented products or services. Students are encouraged to go beyond limitations and be as imaginative as possible. Students first decide if they would prefer to invent something to do or play, wear, eat, or someplace to go. Next, in small groups, they write product descriptions including the most important features for their target audience. Next comes the creation of their product logos. Groups then plan and create magazine ads and video ad storyboards. Finally, they bring it all together on a display board and present to the class. After the conclusion of their presentations, fellow classmates get to ask questions about the product, often leading to further discussion and more ideas. Students have a lot of fun dreaming-up their products, creating their logos, and advertising their products.